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Richard Bussey, vice president of accessories for Fender guitars, could probably fake some enthusiasm for his work—but he doesn’t have to. The man loves six strings and everything to do with them. Bussey spent half a decade as merchandise director at Guitar Center prior to joining Fender. If you head over to his Instagram page, you’ll see Bussey strumming, singing and looking very happy with his limited-edition Fender Parallel Universe. Permanent Displays
“I eat, sleep and breathe guitar accessories—it’s my passion,” Bussey told Adweek.
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Robert Klara is the senior editor of brands at Adweek, specializing in the evolution and impact of brands.
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